IBI Cosmetics introduces an ammonia-free, demi-permanent coloring cream that ensures extremely luminous tone-on-tone effects. The low-volume oxidants activates the coloring, allow the formation and deposition of pigment, and limit the lightening of natural hair. It tones, brightens, enhances highlights, and is also effective in covering early white hair. The cream is available in two variants without the oxidation intermediate (P.P.D.), for more excellent tolerability. The difference between the two colorations lies in the different color tastes. The delicate formulation acts not in lightening but deposit. Perfect for balayage services, enhancing highlights, darkening natural and artificial colors. The formulation is rich in components obtained by biotechnological fermentation, an innovative method in cosmetics that allows obtaining pure and super-concentrated active ingredients.